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NAPLES — Scripps Southwest Florida Group met with employees Thursday to say it is eliminating 34 positions, about 10 percent of its workforce.

The weak economy, particularly in Southwest Florida, has caused advertisers to cut back on spending, said the company, which publishes the Naples Daily News, Bonita Daily News, Marco Eagle and other local publications and Web sites.

"Our business is deeply tied to the health of local businesses, and when they are challenged, we feel it," said Chris Doyle, president and publisher of Scripps Southwest Florida Group and the Naples Daily News.

The cuts were made across the company but were concentrated in management and administration, affected by reductions in volume or changes in technology. None of the affected positions included reporters or front line outside sales, Doyle said. The company is still hiring for positions in those areas and its online division.

The reductions in force and other expense reductions are among changes the company is making to control costs, while investing in audience and revenue growth in niche and online.

Affected employees are being offered severance packages consisting of financial and benefits assistance.